13 Best eCommerce Platforms for Online Stores in 2025

Running a successful online store starts with choosing the right eCommerce platform. In 2025, the digital marketplace is more competitive than ever, and customers expect fast, secure, and mobile-friendly shopping experiences. Whether you’re a solo entrepreneur selling handmade crafts or a large enterprise managing thousands of SKUs, your choice of platform can make or break your business.

The good news? There’s no shortage of powerful eCommerce platforms designed to fit every type of business. From big players like Shopify and WooCommerce to more niche options like Big Cartel and Ecwid, each platform brings its own strengths in customization, integrations, pricing, and scalability.

What is an eCommerce Platform?

An eCommerce platform is software that allows businesses to create, manage, and grow an online store. Think of it as the digital backbone of your shop it handles everything from product listings, payments, and shipping to marketing, analytics, and customer management.

Instead of coding an entire store from scratch, these platforms give you ready-to-use tools and templates. Some focus on ease of use (like Wix and Squarespace), while others provide deep customization and enterprise-level scalability (like Magento and Salesforce Commerce Cloud).

At the end of the day, choosing the best eCommerce platform comes down to your budget, technical skills, and long-term growth plans.

eCommerce Trends in 2025

The world of ecommerce sites is evolving quickly, and the best platforms are keeping up with these trends:

• Headless Commerce – Platforms like Commercetools let you build custom storefronts while keeping backend functions flexible.
• AI-Powered Personalization – From product recommendations to chatbot support, AI is shaping customer experiences (see Salesforce Commerce Cloud).
• Mobile-First Shopping – More than 70% of online purchases now happen on mobile. Platforms with responsive design (Shopify, Wix, Squarespace) are essential.
• Social Commerce – Selling directly on Instagram, TikTok, and Facebook is becoming the norm. Ecwid and BigCommerce make this easy.
• Omnichannel Selling – Customers expect seamless shopping across websites, apps, and physical stores. Square Online and Salesforce Commerce Cloud lead here.

👉 If you’re choosing a platform today, make sure it’s future-ready and aligned with these 2025-26 trends.

Top 13 eCommerce Platforms for Online Stores

In this guide, we’ll break down the 13 best eCommerce platforms in 2025, highlighting their features, and ideal use cases. By the end, you’ll know exactly which option aligns with your business goals.

1. Shopify

When people talk about eCommerce platforms, Shopify is usually the first name that comes up and for good reason. It’s one of the most popular solutions in the world, powering millions of online stores across industries. What makes Shopify stand out is its balance of simplicity and power.

Even if you’re not tech-savvy, you can get a fully functional store live in a matter of hours. On the other hand, if you’re scaling fast, Shopify Plus is built to handle enterprise-level needs. With hundreds of themes, thousands of apps, and seamless integrations with payment gateways and shipping services, it’s a go-to choice for beginners and big brands alike.

Key Features of Shopify:

• Drag-and-drop store builder with responsive themes
• 100+ payment gateways including Shopify Payments
• Huge app marketplace for marketing, shipping, and automation
• Built-in SEO tools and analytics dashboard
• Scalable from small shops to enterprise (Shopify Plus)

Related: 34 Shopify Keyboard Shortcuts

2. WooCommerce

WooCommerce is an open-source plugin built for WordPress, making it one of the most flexible eCommerce platforms available today. If you already have a WordPress site, you can turn it into a fully functional store within minutes using WooCommerce. It’s especially popular among small and medium businesses that want complete control over customization without paying high subscription fees.

Since it’s open-source, you’ll find thousands of plugins, themes, and extensions that let you tweak your store exactly the way you want. The trade-off? You may need a bit of technical knowledge or developer support to unlock its full potential.

Key Features of WooCommerce:

• Free plugin that integrates with WordPress
• Supports unlimited products and categories
• Access to thousands of extensions and themes
• Flexible payment and shipping options
• Strong community support and documentation

Learn More: How to Export WooCommerce Customers to Google Sheets

3. BigCommerce

BigCommerce is a robust, cloud-based solution designed for serious growth. Unlike some other eCommerce platforms, BigCommerce includes many advanced features out of the box so you don’t always need third-party apps. This makes it ideal for fast-scaling businesses that don’t want to be limited by hidden costs.

From B2C to B2B selling, BigCommerce offers multi-channel integration with platforms like Amazon, eBay, Google Shopping, and social media. It’s also known for its advanced SEO capabilities, making it a strong contender for businesses that rely heavily on organic traffic.

Key Features of BigCommerce:

• Built-in multi-channel selling (Amazon, eBay, Facebook, etc.)
• No transaction fees on any plan
• Advanced SEO and marketing tools
• Scalable infrastructure for large product catalogs
• Supports B2B features like custom pricing and bulk ordering

4. Magento (Adobe Commerce)

Magento, now branded as Adobe Commerce, is a powerhouse in the world of eCommerce platforms. It’s best suited for large enterprises or fast-scaling businesses that need complete flexibility and control. Unlike drag-and-drop solutions, Magento requires technical expertise (or a development team), but the payoff is unmatched customization and scalability.

From complex product catalogs to advanced pricing models, Adobe Commerce handles it all. Plus, with Adobe’s ecosystem, you can integrate powerful tools for marketing, analytics, and AI-driven personalization.

Key Features of Magento:

• Highly customizable and scalable architecture
• Advanced catalog and inventory management
• AI-powered product recommendations and personalization
• Strong B2B features (quotes, bulk orders, custom pricing)
• Enterprise-level security and performance

5. Wix eCommerce

Wix started as a simple website builder but has evolved into a solid eCommerce platform for small to medium businesses. Its biggest selling point is ease of use you don’t need coding knowledge to build a beautiful, functional online store.

With drag-and-drop editing, pre-made templates, and built-in marketing tools, Wix is a great entry-level option. While it may not scale as seamlessly as Shopify or Magento, it’s perfect for entrepreneurs who value design flexibility and affordability.

Key Features of Wix eCommerce:

• Intuitive drag-and-drop builder with 500+ templates
• Built-in SEO and marketing automation tools
• Supports digital and physical products
• Multiple secure payment options, including PayPal and Stripe
• Mobile-optimized shopping experience

Read More: 65 Wix Keyboard Shortcuts

6. Squarespace Commerce

Squarespace is known for its stunning templates, making it a favorite among creative professionals, artists, and small businesses. Its eCommerce features are built into the core platform, so you don’t need extra plugins to start selling.

The platform shines in aesthetics if branding and design are important for your store, Squarespace delivers polished layouts that look great on any device. It’s also beginner-friendly, though slightly less flexible when compared to Shopify or WooCommerce in terms of third-party integrations.

Key Features of Squarespace Commerce:

• Award-winning, mobile-responsive templates
• All-in-one platform (website + store + hosting)
• Integrated SEO, blogging, and email marketing tools
• Inventory and shipping management built-in
• Supports subscriptions and digital product sales

7. Ecwid by Lightspeed

Ecwid by Lightspeed is a unique eCommerce platform because it lets you add a store to an existing website without starting from scratch. Whether you’re running a WordPress blog, a Joomla site, or even a custom-coded site, Ecwid integrates seamlessly.

It’s designed for small businesses that want to sell online without the hassle of migrating their entire site. Plus, Ecwid makes multi-channel selling easy, allowing you to push products to Facebook, Instagram, and marketplaces like Amazon.

Key Features of Ecwid:

• Add-on store for any website or social media page
• Cloud-based with automatic updates and security
• Multi-channel sales (Facebook, Instagram, Amazon, eBay)
• Mobile app to manage store on the go
• Multiple payment gateways with global reach

8. Shift4Shop (formerly 3dcart)

Shift4Shop, previously known as 3dcart, is a full-featured eCommerce platform that’s popular with budget-conscious businesses. Unlike other platforms, Shift4Shop offers a completely free plan (with unlimited products) if you use their payment processor. It’s packed with features like SEO tools, built-in blog, and advanced product management, making it a strong competitor to Shopify and BigCommerce.

The downside? Its interface feels a little less modern compared to newer players, but the value for money is hard to beat.

Key Features of Shift4Shop:

• Free plan available with Shift4 Payments
• Built-in blog and SEO optimization tools
• Unlimited product listings with advanced categorization
• 100+ payment solutions supported
• Strong shipping and tax automation features

9. Big Cartel

Big Cartel is built specifically for independent artists, makers, and small-scale sellers. Unlike heavy-duty eCommerce platforms, it’s lightweight and straightforward perfect if you only have a handful of products. Its clean interface and artistic templates make it easy to launch a simple yet professional-looking store.

While it’s not as scalable as Shopify or WooCommerce, Big Cartel shines for creatives who want to sell prints, handmade items, or merch without unnecessary complexity.

Key Features of Big Cartel:

• Designed for artists, musicians, and small creators
• Simple, easy-to-use store setup
• Free plan for up to 5 products
• Customizable themes with no coding required
• Discount and promotion tools built-in

10. Salesforce Commerce Cloud (Demandware)

Salesforce Commerce Cloud is an enterprise-level eCommerce platform that’s designed for large retailers and global brands. It’s not just about selling products it’s about delivering personalized customer experiences across all touchpoints. Since it’s part of the Salesforce ecosystem, you get deep integrations with CRM, marketing automation, and AI-driven analytics.

This makes it a top choice for businesses that want to combine eCommerce with advanced customer relationship management. However, it comes with a premium price tag, making it best suited for enterprises rather than small businesses.

Key Features of Salesforce Commerce Cloud:

• Enterprise-grade scalability and security
• AI-driven personalization with Salesforce Einstein
• Seamless integration with Salesforce CRM and Marketing Cloud
• Omnichannel selling (web, mobile, social, in-store)
• Advanced analytics and reporting tools

11. Square Online (Square’s eCommerce Solution)

Square Online is an excellent option for small businesses that already use Square for point-of-sale transactions. It connects your offline and online sales effortlessly, making it perfect for restaurants, local shops, and service providers. What sets it apart is its simplicity you can build a functional store quickly without coding.

Since it’s tied into Square’s ecosystem, payments, inventory, and analytics are fully integrated. The best part? You can even start for free, paying only transaction fees, which is ideal for budget-conscious sellers.

Key Features of Square Online:

• Seamless integration with Square POS
• Free plan available with transaction-based pricing
• Syncs online and offline inventory in real time
• Supports pickup, delivery, and shipping options
• Easy-to-use site builder with mobile optimization

12. Weebly (eCommerce / Site Builder)

Owned by Square, Weebly is a beginner-friendly eCommerce platform that doubles as a website builder. It’s a great choice for small businesses or solopreneurs who want an affordable way to start selling online. With drag-and-drop tools, built-in SEO, and mobile-responsive templates, Weebly makes store setup painless.

While it’s not as feature-rich as Shopify or BigCommerce, its simplicity and low cost make it appealing for small catalogs and side hustles. Plus, it integrates directly with Square for payments, making checkout smooth for customers.

Key Features of Weebly:

• Drag-and-drop website and store builder
• Affordable plans with hosting included
• Built-in SEO tools and marketing options
• Mobile-optimized themes and checkout process
• Integrated with Square for payments and POS

13. Commercetools

Commercetools is a modern, headless eCommerce platform designed for businesses that want flexibility and scalability. Instead of giving you a traditional all-in-one package, it uses an API-first approach meaning developers can pick and choose which services to integrate.

This makes it ideal for enterprises or tech-driven companies that need custom storefronts, mobile apps, or omnichannel experiences. While it requires more technical expertise than drag-and-drop builders, Commercetools provides unmatched adaptability for businesses that want to future-proof their online stores.

Key Features of Commercetools:

• Headless, API-first architecture for ultimate flexibility
• Supports omnichannel selling across web, mobile, and IoT
• Cloud-native with automatic scaling and updates
• Highly customizable with modular services
• Enterprise-grade security and performance

How to Choose the Right eCommerce Platform?

With so many eCommerce platforms available, picking the right one can feel overwhelming. The trick is to match the platform to your specific business needs instead of just going with the most popular option. Here’s what to consider:

• Budget – Some platforms charge a flat monthly fee (like Shopify), while others are free but require add-ons (like WooCommerce). Know your limits.
• Ease of Use – If you’re not tech-savvy, platforms with drag-and-drop builders (like Wix or Squarespace) will save you time and stress.
• Scalability – Thinking long term? Go for options that grow with you, like BigCommerce or Adobe Commerce.
• Customization – Do you need a store that looks unique and integrates with many tools? WooCommerce and Commercetools are winners here.
• Support & Community – Strong support and an active user community can save you hours of frustration.

Bottom line: There’s no “one-size-fits-all.” Make a shortlist of must-have features and see which platform checks the most boxes.

Conclusion

Choosing the right eCommerce platform in 2025 comes down to matching your business needs with the right features. If you’re a beginner looking for simplicity, options like Wix, Squarespace, or Weebly will get you started quickly without the tech headaches. For small to mid-sized businesses that want flexibility, WooCommerce and BigCommerce are rock-solid choices. And if you’re scaling into enterprise territory, Magento (Adobe Commerce), Salesforce Commerce Cloud, or Commercetools provide the power and customization you’ll need.

The good news? No matter your size or budget, there’s a platform built for you. From creative-focused tools like Big Cartel to all-in-one giants like Shopify, these best eCommerce platforms make it possible to launch, grow, and manage a professional online store in today’s competitive market.

At the end of the day, your platform should help you spend less time on tech and more time serving customers. Pick one that aligns with your goals, and you’ll have a solid foundation for building a successful online business.

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