How to Find out Top Trending Searches?

Ever wondered what the world is searching for right now? Whether you’re a content creator, digital marketer, blogger, or just someone curious about trends, knowing what’s trending on the internet can give you a real edge. You can ride the wave of what’s hot and deliver content that people are actually looking for.

In this guide, I’ll walk you through the best ways to find trending searches from real-time data sources to keyword tools and even social media hotspots. I’ll also throw in some practical tips along the way to help you make the most of these trends.

Why Do Trending Searches Matter?

Before diving into the tools, let’s quickly understand why trending searches are a big deal:

• Boost Content Visibility: Creating content around trending topics can get you more clicks and traffic.
• Catch the Audience’s Attention: You’re talking about what people are already interested in.
• Great for SEO: Google rewards fresh, relevant content.
• Keeps You Updated: You stay in tune with what’s happening in the world.

Now that we’ve got that cleared up, let’s jump into the methods.

1. Use Google Trends (It’s Free!)

Let’s start with the most obvious and one of the most powerful tools out there: Google Trends.

Here’s how to use it:

• Go to the homepage.
• Choose a country (like the United States).
• Check the “Trending Searches” tab.
• You’ll find Daily Search Trends and Real-Time Search Trends.

Why it’s great:

• Real-time updates.
• Easy filters for location, category, and time.
• Great for comparing keywords (up to 5 at a time).
• Perfect for spotting seasonal or viral trends.

Pro Tip: Bookmark Google Trends and check it daily. It’s a goldmine for blog topic ideas and viral content hooks.

2. Explore Twitter/X Trends

Twitter (now X) is where breaking news and viral moments start. If it’s trending on X, chances are it’s what people are talking about.

How to check:

• Log into Twitter/X.
• On the left panel or search tab, you’ll see a “Trending” section based on your region.
• Click “Show more” to see more trends.

Why you should use it:

• Updates in real time.
• Good for social-media-based content ideas.
• Useful for regional and global events.

Note: Some trends may not make sense out of context. Always explore the hashtag or topic to understand the full story before using it in your content.

3. YouTube Trending Page

YouTube’s trending tab is another great place to discover what’s hot, especially if you create video content.

To access:

• Visit youtube.com/feed/trending.
• Browse sections like “Now,” “Music,” “Gaming,” and more.

Why it’s helpful:

• Shows real engagement.
• You can spot content patterns (like challenge videos, tutorials, or music).
• Good for planning video ideas or creating blog posts around video trends.

Read More: 28 YouTube keyboard Shortcuts

4. TikTok’s Discover Page

If your audience skews younger or you’re in a visual niche (fashion, food, memes), TikTok is your go-to.

How to explore trends:

• Open TikTok.
• Tap the search icon.
• You’ll see “Trending searches,” “Top videos,” and “Trending hashtags.”

Why it’s valuable:

• Fastest trend cycle online.
• Great for catching viral formats, audio, or hashtags.
• Good way to tailor your content tone or visuals to current styles.

Keep in mind TikTok trends move fast. What’s trending now might not be tomorrow. Speed is key here.

Read More: 5 TikTok Desktop Keyboard Shortcuts

5. Check Google Search Console (If You Have a Website)

If you run a blog or website, your own analytics can give you trend clues.

Inside Google Search Console:

• Go to “Performance.”
• Sort queries by impressions or clicks.
• Look at the last 7 or 28 days to spot rising trends.

Why this works:

• It’s your own audience data super relevant.
• You can identify which topics to update or expand on.
• Helps with seasonal content planning.

If you’ve already written about “How to Fix YouTube Comments Not Showing Up,” and it’s getting more clicks lately, update and promote it again. It’s trending at least for your readers.

6. Use Reddit (Specifically r/AskReddit and r/Trending)

Reddit is basically the internet’s think tank. And trends often start here before going mainstream.

Where to look:

• Visit reddit.com/r/popular or reddit.com/r/trendingsubreddits.
• See what people are discussing.
• Sort by “Hot” or “Rising.”

Read More: 25 Reddit Keyboard Shortcuts

Why it’s worth it:

• Unfiltered community opinions.
• Amazing for finding pain points or questions you can answer with content.
• Low-key topics that don’t yet show up on other tools.

Search Reddit using your topic + “Reddit” in Google for broader discussions (e.g., “free virus removal tools Reddit”).

7. Use Keyword Tools with “Trending” Features

Some keyword tools help you find not just what’s popular but what’s getting hotter.

Recommended tools:

• Exploding Topics: Great for spotting early-stage trends.
• Answer the Public: Gives you questions real users are asking.
• Semrush / Ahrefs: Show trending keywords, volume surges.
• Google Keyword Planner: Basic, but free.

What to look for:

• Spikes in search volume.
• New keywords popping up.
• Long-tail versions of popular terms.

Use these tools when writing in-depth content like “How to Use WhatsApp Without a Phone Number.”

8. Use News Aggregators like Google News

Trending search queries often align with breaking news. News aggregators are great to tap into that.

Best places:

• Google News
• Apple News
• Flipboard
• Bing News

How to use:

• Browse top stories.
• Look for patterns or recurring keywords.
• Think: “Can I tie this into my niche?”

For example, if AI-related stories are popping up and you have a blog about “List of AI Chatbots,” it’s the perfect time to push that post or create a fresh update.

9. Use Quora or Answer Sites

Platforms like Quora and StackExchange offer insights into what real users are asking.

Look for:

• Common, recently updated questions.
• Upvotes and follows (indicate demand).
• Gaps in existing answers you can fill on your blog.

Great for long-tail content. For example: “Why won’t Instagram Stories upload?” now you’ve got your next post idea.

10. Google’s “Year in Search” Report

Each year, Google publishes a summary of the top searches across different categories.

How to find it:

• Visit Google Trends – Year in Search.

Why it’s powerful:

• Offers major yearly insights.
• You can spot evergreen patterns (e.g., tax season, election time, Olympics).
• Great for planning future content calendars.

Bonus: Use Your Niche Tools

If you’re in a specialized space like gaming, tech, health, or even shortcut keys (👀), you can use platforms that serve your audience.

For example:

• Gaming: Twitch, Steam Charts, YouTube Gaming
• SEO/Marketing: Moz, HubSpot, Neil Patel tools
• Design: Behance, Dribbble
• Software Shortcuts: Photoshop Shortcuts, Blender Shortcuts, or Excel Shortcut Keys.

Tips to Make the Most of Trending Searches

Just finding trends isn’t enough. Here’s how to act on them effectively:

Act Fast

Trends come and go. If you wait too long, the wave passes. Publish fast, even if the content isn’t perfect.

Be Relevant

Don’t chase every trend. Stick to those that match your blog or brand niche.

Use Proper Keywords

Use keyword tools to optimize your trending content. Trends bring volume, but keywords bring searchability.

Repurpose Content

Turn trending blog posts into YouTube videos, Reels, or even email newsletters.

Interlink Smartly

If you’re writing a post about a new WhatsApp feature, and you already have a post on WhatsApp Alternatives, link them naturally but don’t overdo it.

Final Thoughts

Staying ahead of search trends isn’t just smart it’s strategic. Whether you’re a solo blogger, marketer, or someone running a growing website, knowing what people are searching for gives you the power to meet demand before the competition does.

And remember: it’s not about blindly following trends. It’s about finding the ones that match your brand and voice. Tools like Google Trends, YouTube, Reddit, and keyword explorers are there to guide you use them often and wisely.

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